What’s needed is for a legion of smart, informed designers to emerge who can take on the MBAs at their own game… and win…
Even as interest in design has proliferated, the existence of design industry champions who can explain the promise of the discipline to the wider world at large has hardly materialized…
Designers need to figure out a way to make the entrepreneurs and technologists believe in investing in their talents. They need to make themselves indispensable…
” —Design and Business: The Bottom Line « Helen Walters
This is a great read for anyone interested in the idea of “Design Thinking” - a great thought provoker…